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          <title>Keeping up with the Joneses a strong motivator for environmental behaviour: study</title>
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          <pubDate>Tue, 15 May 2018 13:33:21 +0000</pubDate>
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          <description>According to the experts, leveraging social norms is the key to altering behaviour rapidly</description>
          <dc:creator>Sarah Cox</dc:creator>

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