Our team of investigative journalists dives deep to tell stories about Canada’s natural environment you can’t find anywhere else.
We have just two rules: 1) Follow the facts. 2) Tell it like it is.
We’re tired of false dichotomies and business-as-usual perspectives. We’re not shy about the fact we think Canada’s greatest assets are our people, our lakes, our rivers, our forests. We tell stories Canada’s big news outlets miss and hustle to help our readers make sense of complex (sometimes downright messy) issues.
As a non-profit magazine, our goal isn’t to sell advertising or to please corporate bigwigs — it’s to bring evidence-based news and analysis to the surface for all Canadians.
In 2018, The Narwhal won four Canadian Online Publishing Awards, including silvers for best news website and best publication and gold and silver for best photo journalism. In 2019, The Narwhal was nominated for three awards from the Canadian Association of Journalists and became the sole Canadian member of the Institute for Nonprofit News.
The Narwhal was created by Carol Linnitt and Emma Gilchrist in 2018, and grew out of their previous project, DeSmog Canada.
DeSmog Canada’s reporting sparked coverage by the New York Times, the Globe and Mail and CBC and was frequently cited in the House of Commons and the B.C. Legislature.
Why The Narwhal?
Narwhals have intrigued explorers and scientists for hundreds of years. Indeed, just a few years ago, scientists discovered the narwhal’s tusk is actually highly sensitive like an antenna.
Throughout the Middle Ages, the narwhal was hunted for its tusk — which was more coveted as a magical unicorn horn than as the elongated tooth of a marine mammal. Whalers made a fortune selling horns while the rest of the world was duped into buying teeth.
The Narwhal is here to celebrate the truth, and to tell stories about the world around us — even if those stories sometimes dispel cherished myths. The Narwhal is here because there’s no such thing as unicorns.