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Swim against the current this Black Friday

The Narwhal has big plans for 2021 — but we need your help to pull it all off. Will you join more than 1,800 monthly members who support our independent journalism?

It’s Black Friday: the biggest consumer blowout of the year. But instead of buying a new TV or splurging on a Fitbit, we’ve got a better idea for you!

Why not swim against the consumer current and support independent journalism by becoming a monthly member of The Narwhal today?

BONUS: become a monthly member by midnight tonight, and we’ll send you a sweet Narwhal toque. 

The Narwhal is ad-free, reader-funded and just 181 members away from our goal to reach 2,020 members by the end of 2020. What do you say? Become a Narwhal today.

This has been a strange and challenging year, hasn’t it? And yet, we must find the bright spots where we can. 

As traditional media outlets lay off even more reporters, The Narwhal is hiring journalists and reaching more Canadians than ever before. Thanks to the support of our monthly members, we have broken story after story this year and won two national journalism awards.  

But don’t just take our word for it. Here’s what our readers have said. 

“If you are where we are headed then I’m hopelessly optimistic for Canadian journalism.” — David

“I’m glad we have people willing to work this hard on getting facts out in the open.” — Tom

“I really appreciate your approach to environment-related politics in Alberta. You avoid taking polarizing angles.” — Stephanie

We have even bigger things in store for 2021, but we need your support to make them happen. Will you help us get there?

Monthly members get special updates, sweet swag and can sleep well at night knowing they’re helping to pioneer a new model for in-depth, investigative Canadian journalism that holds power to account.

Become a monthly member for any amount today, and we’ll send you a Narwhal toque as a thank you! 

Tusks up,

Emma Gilchrist
Editor-in-Chief

P.S. We’re just 181 members away from our goal of reaching 2,020 members by the end of the year. Sign up by midnight tonight and we’ll send you a Narwhal toque!

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You’ve read all the way to the bottom of this article. That makes you some serious Narwhal material.

And since you’re here, we have a favour to ask. Our independent, ad-free journalism is made possible because the people who value our work also support it (did we mention our stories are free for all to read, not just those who can afford to pay?).

As a non-profit, reader-funded news organization, our goal isn’t to sell advertising or to please corporate bigwigs — it’s to bring evidence-based news and analysis to the surface for all Canadians. And at a time when most news organizations have been laying off reporters, we’ve hired eight journalists in less than a year.

Not only are we filling a void in environment coverage, but we’re also telling stories differently — by centring Indigenous voices, by building community and by doing it all as a people-powered, non-profit outlet supported by more than 2,200 members

The truth is we wouldn’t be here without you. Every single one of you who reads and shares our articles is a crucial part of building a new model for Canadian journalism that puts people before profit.

We know that these days the world’s problems can feel a *touch* overwhelming. It’s easy to feel like what we do doesn’t make any difference, but becoming a member of The Narwhal is one small way you truly can make a difference.

We’ve drafted a plan to make this year our biggest yet, but we need your support to make it all happen.

If you believe news organizations should report to their readers, not advertisers or shareholders, please become a monthly member of The Narwhal today for any amount you can afford.

Emma Gilchrist is a reporter, editor, public speaker and spreadsheet-keeper. She started her journalism career more than 15 years ago…

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