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‘There’s a New Normal’: Canadians Fear Consequences of Not Taking Action on Climate Change in New Poll

A new poll on Canadian attitudes on climate change reveals some pretty stunning numbers about public desire for politicians to act.

The poll by Abacus Data found 85 per cent of Canadians are convinced the consequences of not taking action on climate change will result in “catastrophic,” “very severe” or “severe” consequences to wildlife and animal habitats, agriculture and farming, coastal cities and towns and human health and safety.

“There’s a new normal in Canada on the issue of climate change,” said Abacus chairman Bruce Anderson.  “Half of voters won’t consider politicians who don’t take the issue seriously – and most other voters also believe action is needed and inaction will result in catastrophe.”

The poll was conducted via an online survey of 1,534 Canadians, resulting in a margin of error of +/- 2.5 per cent, 19 times out of 20.

A lot of Canadians also feel strongly about why action should be taken: 91 per cent of those polled said “we have a moral responsibility to those who will live on the planet after us,” while 87 per cent people think there’s plenty of evidence that emissions can be cut.

Eighty per cent also think that climate-related weather disasters will become a financial disaster, perhaps informed by the multi-billion dollars bills caused by Hurricane Harvey and Irma.

Some 47 per cent also said there is “little chance we could stop climate change at this point.” That’s in line with what climate experts conclude: there’s really no chance that we won’t suffer some consequences of climate change, but the issue now is minimizing damages.

Alberta and Saskatchewan Residents See Opportunity in Climate Action

As to be expected, residents in Alberta and Saskatchewan — the two major oil and gas producers in the country — have slightly less enthusiasm about climate action.

But with that said, their views aren’t actually that far off the rest of the country. Some 79 per cent of residents in the prairie provinces think there’s lots of evidence for emissions reductions, compared to 89 per cent of the rest of Canada.

Meantime, 72 per cent of respondents in Alberta believe combating climate change could open up new economic opportunities, compared to 80 per cent in the rest of the country.

As Abacus CEO Bruce Anderson put it on Twitter: “If a politician tells you most voters in Alberta or Saskatchewan don’t want climate action, don’t count on it.”

Canadians Have Different Reasons For Wanting Climate Action

Many people also have there own particular reasons for addressing climate change.

When asked for the “best reason” to act on climate change, 45 per cent cited “moral responsibility.” Interestingly, that option was picked by more Conservative supporters than by supporters of other paries.

Another 28 per cent of Canadians opt for “catastrophe if we fail to do more.” That reason was chosen by more NDP supporters than any other party. Rounding out the reasons were weather/financial disaster (15 per cent) and economic opportunity (11 per cent).

As many climate communicators and psychologists such as George Marshall and Renee Lertzman have pointed out, levels of concern about climate change are as much about how you communicate the message of climate action as the issue itself. These numbers appear to confirm that thesis.

Far more boomers (people born between 1954 and 1964) support climate action on the grounds of moral responsibility than millennials (born between the early 1980s and early 2000s): 50 per cent versus 39 per cent.

Conversely, far more millennials (16 per cent) prefer action on the grounds of opening up new economic opportunities than boomers (only eight per cent).

Vast Majority of Canadians ‘Moderate’ Environmentalists

Most Canadians (78 per cent) see themselves as “moderate environmentalists,” while only 11 per cent see themselves as “ardent environmentalists” and another 11 per cent said they were “not really concerned about environment.”

There were some potential sticking points flagged in the poll, however.

A full three-quarters of people polled indicate they have “neutral,” “negative” or “very negative” views about the impact of climate change action on government costs and tax levels. Similarly, 61 per cent of Canadians had an uncertain or negative view on its results on jobs.

That may suggest that climate communicators need to do even more work on the economic possibilities of climate change — and the risks of not acting. As calculated by the National Roundtable on the Environment and the Economy, climate change could cost up to $91 billion per year by 2050 if not acted upon.

Exactly 50 per cent of people polled said they would only vote for a candidate or party if they express a commitment to fighting climate change. But that also means that half of people polled don’t see that as a priority, with six per cent of people actually stating that they would prefer a party that “favoured doing nothing.”

Perspectives on Climate Change = Complicated

This same tension is also apparent in previous polls conducted by Abacus.

In a 2016 poll, it was found that 82 per cent of Canadians “strongly support” or “support” the continued development of conventional oil wells in Alberta and Saskatchewan, with 70 per cent backing oilsands production. In addition, only 21 per cent opposed the building of new pipeline capacity.

As reported by Environmental Commissioner Julie Gelfand, the country is currently facing a 44 megatonne “emissions gap” to meet its Paris Agreement targets even if all policies from the Pan-Canadian Framework are fully implemented.

It’s unclear from this poll if Canadians would be supportive of more aggressive climate policies to meet the Paris Agreement targets.

Another year of keeping a close watch
Here at The Narwhal, we don’t use profit, awards or pageviews to measure success. The thing that matters most is real-world impact — evidence that our reporting influenced citizens to hold power to account and pushed policymakers to do better.

And in 2024, our stories were raised in parliaments across the country and cited by citizens in their petitions and letters to politicians.

In Alberta, our reporting revealed Premier Danielle Smith made false statements about the controversial renewables pause. In Manitoba, we proved that officials failed to formally inspect a leaky pipeline for years. And our investigations on a leaked recording of TC Energy executives were called “the most important Canadian political story of the year.”

As the year draws to a close, we’d like to thank you for paying attention. And if you’re able to donate anything at all to help us keep doing this work in 2025 — which will bring a whole lot we can’t predict — thank you so very much.

Will you help us hold the powerful accountable in the year to come by giving what you can today?
Another year of keeping a close watch
Here at The Narwhal, we don’t use profit, awards or pageviews to measure success. The thing that matters most is real-world impact — evidence that our reporting influenced citizens to hold power to account and pushed policymakers to do better.

And in 2024, our stories were raised in parliaments across the country and cited by citizens in their petitions and letters to politicians.

In Alberta, our reporting revealed Premier Danielle Smith made false statements about the controversial renewables pause. In Manitoba, we proved that officials failed to formally inspect a leaky pipeline for years. And our investigations on a leaked recording of TC Energy executives were called “the most important Canadian political story of the year.”

As the year draws to a close, we’d like to thank you for paying attention. And if you’re able to donate anything at all to help us keep doing this work in 2025 — which will bring a whole lot we can’t predict — thank you so very much.

Will you help us hold the powerful accountable in the year to come by giving what you can today?

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