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Why ‘Slacktivism’ Matters

This is a guest post by Tania Lown-Hecht from the Outdoor Alliance.

In the last decade, social media has transformed how people relate to each other and the rest of the world. For people who experienced their adolescence before the Internet, this digital world can sometimes seem like a simulacrum of the “real thing.” Most of us have heard complaints about “slacktivism” on our social media feeds, the phenomenon where people post about advocacy issues they care about on social media.

Critics of slacktivism believe that social media posts amount to little more than making the poster feel briefly good about him or herself. While I initially bristled at the idea that social media advocacy could be effective, over the past year I’ve fallen in line with my millennial brethren. Here are five pieces of evidence that “slacktivism” is anything but slacking — and that we should all be using this low-investment, high-yield form of engagement to get what we want from policymakers.

  1. Policymakers use Facebook and Twitter as an index for deciding what issues to work on. Contrary to some people's beliefs, posts on Facebook actually do influence the democratic process. Some definitive proof? At the first U.S. Democratic debate, the moderator cited Facebook status updates, rather than polling, to describe what issues were relevant to constituents.
     
  2. Just a few social media comments make an outsized impact on a legislator. Traditional forms of individual advocacy might include letter writing or calling your representative’s office. While these are still useful, there is new evidence that social media comments — both on a legislator’s page and on important topics — have even more impact than these traditional approaches. A recent report noted that just 30 comments on a social media post would be enough to get a policymaker’s attention.
     
  3. Some of the most successful recent advocacy campaigns have been social media based. From the ice bucket challenge to the Human Rights Coalition’s profile picture takeover to the (infamous) Joseph Kony videos, social media is is a powerful breeding ground for activism that can have enormous, wide-reaching and powerful impacts.
     
  4. Social media keeps you (and your representative) informed. With the barrage of information that we all face on a daily basis, social media has become a way for people to keep on top of major issues. Policymakers reportedly believe that the Internet has made it easier for people to engage on public policy and that they have to be more responsive to their constituents because of their engagement.
     
  5. Slacktivism is a gateway drug for more advocacy. Studies show that if you are willing to use your social media networks to promote a cause or issue, you’re more likely to volunteer and participate, and to donate or solicit donations from others, with the result that you are on average nearly twice as engaged as the average American.

The takeaways? Social media is one of the best ways to stay informed — and keep your community informed about issues that matter. Writing or responding to a policymaker on Twitter or Facebook has a huge impact. Sharing a story about public lands, wildfires or climate change does not go unnoticed. And, most importantly, discussing issues online or in person are the pre-cursor to citizens getting more involved on issues that matter — and that’s what it’s all about.

P.S. Find Outdoor Alliance on Twitter and Facebook to stay up to date with advocacy opportunities, public lands mayhem, and our secret desire to tour the country in a remodeled Airstream.

Image: Staya via Flickr

Threats to our environment are often hidden from public view.
So we embarked on a little experiment at The Narwhal: letting our investigative journalists loose to file as many freedom of information requests as their hearts desired.

In just six months, they filed a whopping 233 requests — and with those, they unearthed a veritable mountain of government documents to share with readers across Canada.

But the reality is this kind of digging takes lots of time and no small amount of money.

As many newsrooms cut staff, The Narwhal has doubled down on hiring reporters to do hard-hitting journalism — and we do it all as an independent, non-profit news organization that doesn’t run any advertising.

Will you join the growing chorus of readers who have stepped up to hold the powerful accountable?
Threats to our environment are often hidden from public view.
So we embarked on a little experiment at The Narwhal: letting our investigative journalists loose to file as many freedom of information requests as their hearts desired.

In just six months, they filed a whopping 233 requests — and with those, they unearthed a veritable mountain of government documents to share with readers across Canada.

But the reality is this kind of digging takes lots of time and no small amount of money.

As many newsrooms cut staff, The Narwhal has doubled down on hiring reporters to do hard-hitting journalism — and we do it all as an independent, non-profit news organization that doesn’t run any advertising.

Will you join the growing chorus of readers who have stepped up to hold the powerful accountable?

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As The Narwhal turns five, I’m thinking about the momentous outpouring of public generosity — a miracle of sorts — that’s allowed us to prove the critics wrong. More than 6,000 people just like you donate whatever they can afford to make independent, high-stakes journalism about the natural world in Canada free for everyone to read. Help us keep the dream alive for another five years by becoming a member today and we’ll mail you a copy of our beautiful 2023 print magazine. — Carol Linnitt, co-founder
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