Hope amid the smoke

Our members always tell us how grateful they are for journalism that not only generates important dialogue about our natural world, but also points the way toward solutions. Will you help us expand The Narwhal’s impact?

Wildfires, smoky skies across the West, crashing salmon populations, a global pandemic: it’s a bit bleak out there right now, isn’t it? 

But fear not, I’m not here to bring you down, I promise.

I actually have some *good* news! Since I wrote last week, 60 lovely humans have stepped forward to become monthly members of The Narwhal. That means we need just 40 more readers to become members by Sept. 30 to reach our goal. 

As I write this, it’s nearly dark and it’s only 5 o’clock. The sun is blocked by wildfire smoke. It’s never been clearer that our independent, investigative reporting on the environment is desperately needed.

Members often tell us how good it makes them feel to support something hopeful like The Narwhal — a start-up founded by two young women that’s winning big journalism awards and serving hundreds of thousands of readers with reliable journalism about one of the most important topics of our time.   

Thanks to our reporting, one new member says: “I’ve been able to inform and educate others, and open a respectful dialogue about the importance of the natural environment!”

“You’re doing me a favour by letting me contribute to this worthy cause,” writes another.

Or take this perspective: “Your articles have generated some tough conversations in our household, but conversations that absolutely need to be had.” 

By supporting The Narwhal you can take heart in doing your part to build a new model for solutions-oriented journalism. 

If just one out of every 600 people receiving this message became a member today, we’d reach our goal in an instant. What do you say? Yes, ma’am, sign me up!

Whatever you can give makes a big difference. Together, our 1,600 members contribute $260,000 a year (!!), which means we can report hundreds of stories that would otherwise go untold otherwise. 

Please sign up for whatever amount you can afford today. 


P.S. At a time when most news organizations have been laying off reporters, we’ve hired eight journalists in a little over a year. Every single dollar you give goes straight to supporting our award-winning journalists. We need just 40 more members to sign up to reach our goal. Please become a member today. 

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You’ve read all the way to the bottom of this article. That makes you some serious Narwhal material.

And since you’re here, we have a favour to ask. Our independent, ad-free journalism is made possible because the people who value our work also support it (did we mention our stories are free for all to read, not just those who can afford to pay?).

As a non-profit, reader-funded news organization, our goal isn’t to sell advertising or to please corporate bigwigs — it’s to bring evidence-based news and analysis to the surface for all Canadians. And at a time when most news organizations have been laying off reporters, we’ve hired five journalists over the past year.

Not only are we filling a void in environment coverage, but we’re also telling stories differently — by centring Indigenous voices, by building community and by doing it all as a people-powered, non-profit outlet supported by more than 3,500 members

The truth is we wouldn’t be here without you. Every single one of you who reads and shares our articles is a crucial part of building a new model for Canadian journalism that puts people before profit.

We know that these days the world’s problems can feel a *touch* overwhelming. It’s easy to feel like what we do doesn’t make any difference, but becoming a member of The Narwhal is one small way you truly can make a difference.

If you believe news organizations should report to their readers, not advertisers or shareholders, please become a monthly member of The Narwhal today for any amount you can afford.

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Will you be one of 194?

For our budget to add up, we need to reach 3,700 members by Oct. 31. Will you help make our independent environmental journalism available to thousands of others? Bonus: all our members get charitable tax receipts.