Nooks and Nipi

Introducing Land Crafted

A five-part video series on the unique challenges facing northern Indigenous entrepreneurs

Canada’s North can be a difficult place to live, and a much harder place to make a living as a business owner.

The odds are stacked against small businesses here: costs are high beyond anything most Canadians can imagine, for everything from rent, food and heat to internet and basic supplies. Skilled labour is snapped up by lucrative government and mining jobs. Venture capital is absent. Markets are tiny, so even a great, affordable product may have a hard time finding its audience.

It’s no wonder that most northerners choose to work for someone else.

Small businesses account for a smaller share of the economy in the territories than anywhere else in the country, according to Industry Canada. The same agency found that there are just 61 exporters of goods — mines, mostly — throughout all three territories.

Yet this year I have had the privilege of meeting an ambitious cohort of Indigenous business owners who are beating those odds.

It’s been eight months since I filmed the first interviews that would become the basis for the videos that will be released starting this week. It was a chilly September afternoon at a retreat centre outside Yellowknife. Since that day, these videos have taken me to all three territories, with visits to Whitehorse, Iqaluit, Rankin Inlet, Yellowknife, Mayo, Keno, Hay River and Arviat.

The project has been a golden ticket into more kitchens than I can count (to be treated to musk ox lasagna, moose sausage, narwhal soup, raw beluga and caribou, and some spectacular coffee) and, more importantly, into the minds and workshops of these entrepreneurs.

The stories of how their businesses began are often challenging in the ways that many stories of modern Indigenous life are challenging. There are stories of rediscovering, reasserting and protecting identity; of struggling with modernity, history and tradition; of slow internet and fast changes; of standing up to colonial attitudes about art and craft.

Reporter Jimmy Thomson in the field in Arviat, Nunavut.

These businesses are making soap, jewelry, scents, clothing and more, using materials and inspiration from the land. That in turn is reinforcing their appreciation for the unique environments of northern Canada. Whether it’s bowhead whale oil in a body butter from Uasau Soap, a caribou antler earring from Hinaani Design, beadwork embedded in a soap bar from Yukon Soaps, spruce oil in a Dene Roots spray or musk ox horn brought front and centre on a piece from Tania Larsson, these businesses are elevating northern materials to products that celebrate the best of their environment.

And now, they have help. This series came about because these entrepreneurs have been part of a program called EntrepreNorth, which is supporting them in ways not often available to northern businesses. The business owners have access to mentors, workshops, networking and other resources designed to lessen some of the obstacles they face in starting a business in such a harsh environment.

EntrepreNorth invited The Narwhal to come along for the ride, and so I packed my bags and spent much of the long northern winter on the road.

We hope you’ll come along as well.

This series was made possible with the support of EntrepreNorth; however, the organization did not have editorial input into the videos or articles published on The Narwhal.

Like a kid in a candy store
When those boxes of heavily redacted documents start to pile in, reporters at The Narwhal waste no time in looking for kernels of news that matter the most. Just ask our Prairies reporter Drew Anderson, who gleefully scanned through freedom of information files like a kid in a candy store, leading to pretty damning revelations in Alberta. Long story short: the government wasn’t being forthright when it claimed its pause on new renewable energy projects wasn’t political. Just like that, our small team was again leading the charge on a pretty big story

In an oil-rich province like Alberta, that kind of reporting is crucial. But look at our investigative work on TC Energy’s Coastal GasLink pipeline to the west, or our Greenbelt reporting out in Ontario. They all highlight one thing: those with power over our shared natural world don’t want you to know how — or why — they call the shots. And we try to disrupt that.

Our journalism is powered by people just like you. We never take corporate ad dollars, or put this public-interest information behind a paywall. Will you join the pod of Narwhals that make a difference by helping us uncover some of the most important stories of our time?
Like a kid in a candy store
When those boxes of heavily redacted documents start to pile in, reporters at The Narwhal waste no time in looking for kernels of news that matter the most. Just ask our Prairies reporter Drew Anderson, who gleefully scanned through freedom of information files like a kid in a candy store, leading to pretty damning revelations in Alberta. Long story short: the government wasn’t being forthright when it claimed its pause on new renewable energy projects wasn’t political. Just like that, our small team was again leading the charge on a pretty big story

In an oil-rich province like Alberta, that kind of reporting is crucial. But look at our investigative work on TC Energy’s Coastal GasLink pipeline to the west, or our Greenbelt reporting out in Ontario. They all highlight one thing: those with power over our shared natural world don’t want you to know how — or why — they call the shots. And we try to disrupt that.

Our journalism is powered by people just like you. We never take corporate ad dollars, or put this public-interest information behind a paywall. Will you join the pod of Narwhals that make a difference by helping us uncover some of the most important stories of our time?

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Our newsletter subscribers are the first to find out when we break a major investigation. Want in? Sign up for free to get the inside scoop on The Narwhal’s reporting on the natural world.
Hey, are you on our list?
An illustration, in yellow, of a computer, with an open envelope inside it with letter reading 'Breaking news.'