Nooks and Nipi

Introducing Land Crafted

A five-part video series on the unique challenges facing northern Indigenous entrepreneurs

Canada’s North can be a difficult place to live, and a much harder place to make a living as a business owner.

The odds are stacked against small businesses here: costs are high beyond anything most Canadians can imagine, for everything from rent, food and heat to internet and basic supplies. Skilled labour is snapped up by lucrative government and mining jobs. Venture capital is absent. Markets are tiny, so even a great, affordable product may have a hard time finding its audience.

It’s no wonder that most northerners choose to work for someone else.

Small businesses account for a smaller share of the economy in the territories than anywhere else in the country, according to Industry Canada. The same agency found that there are just 61 exporters of goods — mines, mostly — throughout all three territories.

Yet this year I have had the privilege of meeting an ambitious cohort of Indigenous business owners who are beating those odds.

It’s been eight months since I filmed the first interviews that would become the basis for the videos that will be released starting this week. It was a chilly September afternoon at a retreat centre outside Yellowknife. Since that day, these videos have taken me to all three territories, with visits to Whitehorse, Iqaluit, Rankin Inlet, Yellowknife, Mayo, Keno, Hay River and Arviat.

The project has been a golden ticket into more kitchens than I can count (to be treated to musk ox lasagna, moose sausage, narwhal soup, raw beluga and caribou, and some spectacular coffee) and, more importantly, into the minds and workshops of these entrepreneurs.

The stories of how their businesses began are often challenging in the ways that many stories of modern Indigenous life are challenging. There are stories of rediscovering, reasserting and protecting identity; of struggling with modernity, history and tradition; of slow internet and fast changes; of standing up to colonial attitudes about art and craft.

Reporter Jimmy Thomson in the field in Arviat, Nunavut.

These businesses are making soap, jewelry, scents, clothing and more, using materials and inspiration from the land. That in turn is reinforcing their appreciation for the unique environments of northern Canada. Whether it’s bowhead whale oil in a body butter from Uasau Soap, a caribou antler earring from Hinaani Design, beadwork embedded in a soap bar from Yukon Soaps, spruce oil in a Dene Roots spray or musk ox horn brought front and centre on a piece from Tania Larsson, these businesses are elevating northern materials to products that celebrate the best of their environment.

And now, they have help. This series came about because these entrepreneurs have been part of a program called EntrepreNorth, which is supporting them in ways not often available to northern businesses. The business owners have access to mentors, workshops, networking and other resources designed to lessen some of the obstacles they face in starting a business in such a harsh environment.

EntrepreNorth invited The Narwhal to come along for the ride, and so I packed my bags and spent much of the long northern winter on the road.

We hope you’ll come along as well.

This series was made possible with the support of EntrepreNorth; however, the organization did not have editorial input into the videos or articles published on The Narwhal.

We hear it time and time again:
“These are the stories that need to be told and you are some of the only ones telling them,” John, a new member of The Narwhal, wrote in to say.

Investigating stories others aren’t. Diving deep to find solutions to the climate crisis. Sending journalists to report from remote locations for days and sometimes weeks on end. These are the core tenets of what we do here at The Narwhal. It’s also the kind of work that takes time and resources to pull off.

That might sound obvious, but it’s far from reality in many shrinking and cash-strapped Canadian newsrooms. So what’s The Narwhal’s secret sauce? Thousands of members like John who support our non-profit, ad-free journalism by giving whatever they can afford each month (or year).

But here’s the thing: just two per cent of The Narwhal’s readers step up to keep our stories free for all to read. Will you join the two per cent and become a member of The Narwhal today?
We hear it time and time again:
“These are the stories that need to be told and you are some of the only ones telling them,” John, a new member of The Narwhal, wrote in to say.

Investigating stories others aren’t. Diving deep to find solutions to the climate crisis. Sending journalists to report from remote locations for days and sometimes weeks on end. These are the core tenets of what we do here at The Narwhal. It’s also the kind of work that takes time and resources to pull off.

That might sound obvious, but it’s far from reality in many shrinking and cash-strapped Canadian newsrooms. So what’s The Narwhal’s secret sauce? Thousands of members like John who support our non-profit, ad-free journalism by giving whatever they can afford each month (or year).

But here’s the thing: just two per cent of The Narwhal’s readers step up to keep our stories free for all to read. Will you join the two per cent and become a member of The Narwhal today?

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