CKL113DON RIVER

The Green* Economy

There’s plenty of a talk about the need to move toward a “green” economy, but not much consensus on exactly what that is. If electric vehicle sales are up but manufacturers cut traditional auto mechanic shops off from their livelihood, is that an economic win? If politicians protect waterways because it’s a cost-efficient way of mitigating floods, is that an environmental success? Can a big bank’s emissions promises truly co-exist with its hunger for profit?  

At the end of the day, can cash ever be green? 

To consider that question, The Narwhal is once again teaming up with our friends at The Local, a non-profit online magazine covering urban health and social issues in Toronto that loves beautiful photos as much as we do. Over the next two weeks, we’ll be looking at how climate commitments and money intersect in Canada’s largest city. 

A green banner reading "The Green* Economy, a collaboration between The Narwhal and The Local"
Illustration: Shawn Parkinson / The Narwhal

Along with electric vehicles, the value of nature and fossil-fuel financing, we’ll dive into the startling truth about one of the continent’s most outwardly sustainable companies, which has left a trail of environmental violations, out-of-compliance warnings, fires at its facilities, and complaints from its neighbours in its wake. Other stories cover the true cost of climate-proof buildings and the future of an energy behemoth that sends most Ontarians a bill every month. The stories will appear on this page as they’re published, as well as on The Local. 

We’re calling our series The Green* Economy, with an asterisk to show how hard it is to define an environmentally-friendly economy. It’s an urgent task, though, as Torontonians grapple with inflation while heading into one long, hot summer. 

“Green” can’t mean greenish, or green-in-spirit or, worst of all, green-washed. Because money might make the world go round — but a healthy economy isn’t more important than a healthy planet. 

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That means our newsletter has become the most important way we connect with Narwhal readers like you. Will you join the nearly 90,000 subscribers getting a weekly dose of in-depth climate reporting?
A line chart in green font colour with the title "Our Facebook traffic has cratered." Chart shows about 750,000 users via Facebook in 2019, 1.2M users in 2020, 500,000 users in 2021, 250,000 users in 2022, 100,000 users in 2023.
Readers used to find us on Facebook. Now we’re blocked
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The Narwhal’s reporters uncover energy stories that send shockwaves throughout Canada. But they can’t do it alone — will you support crucial climate reporting that makes an impact?
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The Narwhal’s reporters uncover energy stories that send shockwaves throughout Canada. But they can’t do it alone — will you support crucial climate reporting that makes an impact?