The Narwhal is moving environmental coverage to the mainstream one collaboration at a time
The Narwhal was founded on a dream of revolutionizing climate journalism in Canada. Now, we’re reaching ever-growing audiences and collaborating with heavyweights like The Globe and Mail
With recent partnerships with The Globe and Mail and Chatelaine, The Narwhal is putting climate coverage front and centre in Canadian media.
Photo: Taylor Roades / The Narwhal
This article is more than 3 years old
This week was kind of a big deal for us at The Narwhal. Why, you ask? Well, we co-hosted our first ever event with The Globe and Mail, which reaches 6.4 million readers a week.
Back when The Narwhal was just a twinkle in my eye, I wrote down a list of goals:
200,000 Canadians will read us every month ✅
We will be looked to as a leading example of reader-funded journalism in Canada ✅
We will have content partnerships with outlets like VICE Canada, BuzzFeed and HuffPost Canada (RIP) 🤷♀️
Four years later, I almost have to pinch myself to make sure I’m not dreaming about how we’re now collaborating as equals with Canada’s most read newspaper, and other leading publications like Chatelaine.
Why do partnerships like this matter? Our goal at The Narwhal has always been to move coverage of the environment from the margins to the mainstream. Gone are the days when running a news outlet on the internet automatically makes you “alternative.”
The global climate crisis is a top of mind concern for Canadians in this election, and should be on the front page of not just The Narwhal but every news outlet in the country. Our audience at The Narwhal is made up of people across Canada who care about the natural world (which these days is, thankfully, pretty much everyone).
Part of the mission of The Narwhal is not just to provide groundbreaking environmental journalism that bridges divides, but to help shape Canada’s media landscape for the better.
We’re able to play this crucial role thanks to the support of our 3,500 monthly members. If you believe climate and environment issues should be at the top of voters’ minds this election, please consider becoming a member for any amount you can afford today.
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With recent partnerships with The Globe and Mail and Chatelaine, The Narwhal is putting climate coverage front and centre in Canadian media.
In his childhood, Elder Luschiim (Arvid Charlie) remembers the Cowichan and Koksilah rivers teeming with salmon — chinook and coho, chum and steelhead — so...
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