merch-shoot0059

The Narwhal is moving environmental coverage to the mainstream one collaboration at a time

The Narwhal was founded on a dream of revolutionizing climate journalism in Canada. Now, we’re reaching ever-growing audiences and collaborating with heavyweights like The Globe and Mail

This week was kind of a big deal for us at The Narwhal. Why, you ask? Well, we co-hosted our first ever event with The Globe and Mail, which reaches 6.4 million readers a week. 

Back when The Narwhal was just a twinkle in my eye, I wrote down a list of goals: 

  • 200,000 Canadians will read us every month ✅
  • We will be looked to as a leading example of reader-funded journalism in Canada ✅
  • We will have content partnerships with outlets like VICE Canada, BuzzFeed and HuffPost Canada (RIP) 🤷‍♀️

Four years later, I almost have to pinch myself to make sure I’m not dreaming about how we’re now collaborating as equals with Canada’s most read newspaper, and other leading publications like Chatelaine.

Why do partnerships like this matter? Our goal at The Narwhal has always been to move coverage of the environment from the margins to the mainstream. Gone are the days when running a news outlet on the internet automatically makes you “alternative.” 

The global climate crisis is a top of mind concern for Canadians in this election, and should be on the front page of not just The Narwhal but every news outlet in the country. Our audience at The Narwhal is made up of people across Canada who care about the natural world (which these days is, thankfully, pretty much everyone). 

Part of the mission of The Narwhal is not just to provide groundbreaking environmental journalism that bridges divides, but to help shape Canada’s media landscape for the better. 

We’re able to play this crucial role thanks to the support of our 3,500 monthly members. If you believe climate and environment issues should be at the top of voters’ minds this election, please consider becoming a member for any amount you can afford today. 

Here’s to chasing your dreams, 

Emma Gilchrist
Editor-in-Chief

P.S. If you missed our election event, you can check it out over here


This week in The Narwhal

Life in the heart of B.C.’s brutal summer drought

A man climbs over a chicken-wire fence with dry grass all around

By Louis Bockner

For ranchers, farmers and foresters alike, the extreme dry conditions in the Kettle River watershed have forced a reckoning with the region’s intensive clearcut logging — and what people across the region can do to remedy decades of human impact to sensitive ecosystems. Read more.


Sudbury went from a major polluter to a clean city — here’s what extractive industries can learn

View of a smelter stack of a nickel plant showing the emission on the air with sunset

By Nadia Mykytczuk

After decades of environmental devastation from the mining industry, Sudbury, Ont., has transformed itself into one of the cleanest cities in the province. Other communities and industries, like oil and gas, can learn useful lessons to fight the climate crisis. Read more.


What we’re reading

"If we want our youth to build a greener future, give them the tools to understand climate science"
"when hard jobs turn hazardous"

shiba news anchor yawning

When you’re a bit tired after revolutionizing the news. Take a break and tell your friends to sign up for our newsletter.

See similar stories

Flood risk mapping could help us, so why are we so opposed to it?

Flood risk maps are an essential public good. Indeed, many countries like the United Kingdom already offer flood risk mapping. Canada committed to a public...

Continue reading

Recent Posts

Thousands of members make The Narwhal’s independent journalism possible. Will you help power our work in 2024?
Will you help power our journalism in 2024?
… which means our newsletter has become the most important way we connect with Narwhal readers like you. Will you join the nearly 90,000 subscribers getting a weekly dose of in-depth climate reporting?
A line chart in green font colour with the title "Our Facebook traffic has cratered." Chart shows about 750,000 users via Facebook in 2019, 1.2M users in 2020, 500,000 users in 2021, 250,000 users in 2022, 100,000 users in 2023.
… which means our newsletter has become the most important way we connect with Narwhal readers like you. Will you join the nearly 90,000 subscribers getting a weekly dose of in-depth climate reporting?
A line chart in green font colour with the title "Our Facebook traffic has cratered." Chart shows about 750,000 users via Facebook in 2019, 1.2M users in 2020, 500,000 users in 2021, 250,000 users in 2022, 100,000 users in 2023.
Overlay Image