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The Narwhal is moving environmental coverage to the mainstream one collaboration at a time

The Narwhal was founded on a dream of revolutionizing climate journalism in Canada. Now, we’re reaching ever-growing audiences and collaborating with heavyweights like The Globe and Mail

This week was kind of a big deal for us at The Narwhal. Why, you ask? Well, we co-hosted our first ever event with The Globe and Mail, which reaches 6.4 million readers a week. 

Back when The Narwhal was just a twinkle in my eye, I wrote down a list of goals: 

  • 200,000 Canadians will read us every month ✅
  • We will be looked to as a leading example of reader-funded journalism in Canada ✅
  • We will have content partnerships with outlets like VICE Canada, BuzzFeed and HuffPost Canada (RIP) 🤷‍♀️

Four years later, I almost have to pinch myself to make sure I’m not dreaming about how we’re now collaborating as equals with Canada’s most read newspaper, and other leading publications like Chatelaine.

Why do partnerships like this matter? Our goal at The Narwhal has always been to move coverage of the environment from the margins to the mainstream. Gone are the days when running a news outlet on the internet automatically makes you “alternative.” 

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The global climate crisis is a top of mind concern for Canadians in this election, and should be on the front page of not just The Narwhal but every news outlet in the country. Our audience at The Narwhal is made up of people across Canada who care about the natural world (which these days is, thankfully, pretty much everyone). 

Part of the mission of The Narwhal is not just to provide groundbreaking environmental journalism that bridges divides, but to help shape Canada’s media landscape for the better. 

We’re able to play this crucial role thanks to the support of our 3,500 monthly members. If you believe climate and environment issues should be at the top of voters’ minds this election, please consider becoming a member for any amount you can afford today. 

Here’s to chasing your dreams, 

Emma Gilchrist
Editor-in-Chief

P.S. If you missed our election event, you can check it out over here


This week in The Narwhal

Life in the heart of B.C.’s brutal summer drought

A man climbs over a chicken-wire fence with dry grass all around

By Louis Bockner

For ranchers, farmers and foresters alike, the extreme dry conditions in the Kettle River watershed have forced a reckoning with the region’s intensive clearcut logging — and what people across the region can do to remedy decades of human impact to sensitive ecosystems. Read more.


Sudbury went from a major polluter to a clean city — here’s what extractive industries can learn

View of a smelter stack of a nickel plant showing the emission on the air with sunset

By Nadia Mykytczuk

After decades of environmental devastation from the mining industry, Sudbury, Ont., has transformed itself into one of the cleanest cities in the province. Other communities and industries, like oil and gas, can learn useful lessons to fight the climate crisis. Read more.


What we’re reading

"If we want our youth to build a greener future, give them the tools to understand climate science"
"when hard jobs turn hazardous"

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When you’re a bit tired after revolutionizing the news. Take a break and tell your friends to sign up for our newsletter.

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You’ve read all the way to the bottom of this article. That makes you some serious Narwhal material.

And since you’re here, we have a favour to ask. Our independent, ad-free journalism is made possible because the people who value our work also support it (did we mention our stories are free for all to read, not just those who can afford to pay?).

As a non-profit, reader-funded news organization, our goal isn’t to sell advertising or to please corporate bigwigs — it’s to bring evidence-based news and analysis to the surface for all Canadians. And at a time when most news organizations have been laying off reporters, we’ve hired five journalists over the past year.

Not only are we filling a void in environment coverage, but we’re also telling stories differently — by centring Indigenous voices, by building community and by doing it all as a people-powered, non-profit outlet supported by more than 3,500 members

The truth is we wouldn’t be here without you. Every single one of you who reads and shares our articles is a crucial part of building a new model for Canadian journalism that puts people before profit.

We know that these days the world’s problems can feel a *touch* overwhelming. It’s easy to feel like what we do doesn’t make any difference, but becoming a member of The Narwhal is one small way you truly can make a difference.

If you believe news organizations should report to their readers, not advertisers or shareholders, please become a monthly member of The Narwhal today for any amount you can afford.

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