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Artificial intelligence tools can sure pump out a lot of words. AI slop is cheap, plentiful and often just plain wrong — which is why The Narwhal is proud that the biggest chunk of our budget pays for human journalists to dig up information no chatbot could hope to access.

Great journalism requires great access. Access requires investing in human relationships, and that takes time. For example: after former environment minister Steven Guilbeault announced his resignation from Parliament, he gave his first exit interview to Carl Meyer, Ontario reporter for The Narwhal. 

Carl has been obsessively expertly reporting from Parliament Hill since 2010, investing years to develop insider knowledge, subject matter expertise, impeccable timing — and trust. 

Paying trustworthy journalists to report trustworthy stories matters, more than ever. Will you take direct and meaningful action today to keep the dream of independent Canadian journalism alive?

If you can afford to, I hope you will click here and sign up for a monthly or yearly donation to The Narwhal. You’ll get peace of mind knowing your contribution is supporting real stories by real humans — and as a bonus, we’ll send the next 209 new members a pair of limited edition socks!
 
🤍 Join The Narwhal
Guilbeault resigned in response to the rollback of Canada’s environmental laws. That’s a big deal. It’s also a big deal that he was willing to tell Carl, on the record, that he doesn’t believe Canada can still meet its legally binding emission-reduction targets — and that he thinks Prime Minister Mark Carney believes the problem of climate change can be solved, by and large, by market forces. 

Artificial intelligence could never do Carl’s job. But while chatbots will never be journalists, AI tools are actively undermining the business of journalism. Search engines no longer send people in search of information to news sites like ours to learn the truth. Instead, they feed you robot-written summaries that, at best, cobble together facts that someone paid a journalist to take the time to dig up. (At worst, they cobble together untruths.)

So I won’t stop shouting from the rooftops: we need more real humans to pay real journalists to write real stories based on actual facts.

The Narwhal relies on readers like you to chip in so we can keep telling stories that matter. And we still need 209 people to step up this month to help us pay talented journalists like Carl a fair wage to do the work.

It’s a meaningful step you can take right now to push back against an information ecosystem that’s increasingly becoming by and for machines. Become a monthly or yearly member of The Narwhal — and show off your support in a pair of snazzy socks!
 
Become a member today!

Convincing people to pay for something they can get for free might sound like a bad business model. Fair enough — but at The Narwhal, we believe it’s better than the alternative. We’d rather be accountable to you than to advertisers or corporate shareholders. Relying on voluntary donations holds us accountable to telling stories that really matter, in order to earn your trust and support.

But yes, it’s a model that only succeeds if the people who value this work, and can afford it, actually support it. Will you join more than 7,400 members who make monthly or yearly donations to support The Narwhal’s talented team of human journalists? Become a member today, for any recurring amount, and we’ll welcome you with a new pair of socks!

Together, we’ll keep telling the stories about the natural world in Canada that really matter — by humans, for humans (and plants and animals, too).

Take care and sock it to me,

Denise Balkissoon
Executive editor
Denise Balkissoon headhot

P.S. All of The Narwhal’s stories are written by humans, and nearly 80 per cent of our budget pays for real journalists to do the work. (At some newspaper businesses, as little as 20 per cent is spent on the journalism itself.) Help us keep it up by becoming a monthly or yearly donor today — the next 209 new members will get limited edition socks!
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